How to go enviro
Monday, October 12th, 2009 Subscribe To Our Feed
In a different era, Kermit the Frog rose to fame for his catch phrase, ‘It’s not easy being green’.
These days, it’s gained new found meaning as communities have taken up the challenge of “green”.
Whilst some may argue about the raison d’etre for “being green”, at the most basic level it’s simply good business to create more from less. With the dual consequences of growing global demand and peak oil’s arrival, reducing energy use intensity is a sensible action for all. At home, it’s much the same.
If your looking for the latest challenge – get into constructing an eco-friendly green business. The current limited but growing potential for green products, prescribes dancing to the demands of both green and non-green clients. The key is to compete on price, and to make product with “green” attributes that are valued in the market place – and to do that at a good prices as consumers are NOT prepared to pay extra money.
There are examples out there where the various elements are being brought together to manufacture enviro-friendly safety signs at keenly competitive prices. Innovative thinking can make such manufacturers grab advantages and so, be extremely competitive.
Another examplaire can be discovered with fridge magnets. They are specially printed for promoting your companies, message, logo, offer or latest idea; they last almost forever. The whole process of making these magnets has been redesigned to enable lower environmental impacts in making the magnets.
It’s the Holy Grail of green – to be green and do it at a price level that is competitive. With the acceptance of green business and it’s opportunities, we’re seeing more activitiy – after all, there’s money to be made and a planet to be “saved”.
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